Progressive Auto Insurance is a well known insurance company which covers drivers in most of the US. Let’s discuss this company and some of their products and services in more detail.
The company was established in 1937 and has developed a leadership position in many types of insurance, particularly auto insurance. They have also been noted for their innovative programs and advertising campaigns.
For example they were one of the first to offer a program which can provide a customer with an automobile policy quote along with several of their competitors at the same time. The intent was to show that Progressive had the lowest rates for the same coverage. However there were times when a competitor had a lower rate which the analysis uncovered. However the company felt it was better to sometimes have that situation since they were lowest most of the time.
The company has also done an excellent job developing the ability for customers to receive rate quotes either through the phone or through their website. The company tries to make it as easy as possible to do business with them. The website also allows current policyholders to check on details with their coverage, make changes, or print out important insurance documents.
Progressive has developed many well known commercials. Their current ad campaign features a character called Flo and highlights many of their services in an entertaining manner.
The commercials prominently display their website and toll free numbers to help reinforce how easy it is to get in touch with the company.
And through these commercials, many of their innovative product offerings are presented. For example, Progressive has a “name you own price” feature which helps to structure an insurance policy around a desired monthly premium payment.
The commercials also presents interesting ways to show how Progressive can save you money through their Safe Driver programs. They have a monitoring device which can record your good driving habits and allow the company to extend special discounts.
And Progressive has presented different ways to show their ability to cover more than just automobiles. They offer motorcycle insurance, ATV insurance, and even golf cart insurance. The company also shows how the consumer can save money by bundling different types of insurance together.
In any case Progressive has certainly done an excellent job building a strong name and reputation for themselves. They are very well known in the markets they serve and appear to have many satisfied customers. Their easy to use websites and convenient service should put them in excellent stead to continue to build their business moving forward.